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New Era Internship

CORE Sports Marketing Intern- Fall 2017

New Era Cap Co., Inc. – Buffalo, NY 14202
Part-time, Internship
Part-time, Paid Fall Internship- 20 hrs/wk Candidates must be currently enrolled in school Summary The role of the CORE Sports Marketing intern will be to work cross functionally with several departments and closely with the Asst. Marketing Manager to accomplish daily tasks providing a deep look into the processes of a traditional marketing position. In addition, the role will be integrated into one or more on-going projects or initiatives around business development, event activation, social promotion, and balancing finances. Projects * Concept potential 2018 activations and promotional initiatives to be pitched to the manager and greater team for future execution * Create CORE Sports marketing calendar highlighting key 2017/18 events, moments, opportunities for activation within the college, motorsports and entertainment landscape * Work with the social team to craft multiple social posts for the New Era Twitter, Instagram, etc. pages * Organize files on the Marketing shared drive that can be accessed by the greater team * Assist with strategizing, organizing and executing at least one experiential marketing event * Develop a process to more effectively order product regularly for marketing initiatives and seeding opportunities Key Responsibilities * Submit creative briefs to develop authentic digital and social assets for all categories under the CORE Sports department * Manage the submission of invoices to ensure approval and payment * Act as a liaison between the CORE Sports marketing team and creative services team to ensure appropriate assets and content is created in a timely manner * Keep up with current news and trends in the field of College sports, NASCAR, Indy Car and Entertainment * Organize agendas for weekly meetings * Work closely with the shipping department to send and receive packages * Support the manager with day to day needs Skills, Experience and Knowledge * Excellent interpersonal skills and ability to work effectively with people at all levels * Excellent verbal and written communication skills * Ability to work and manage multiple projects independently * Strong organizational skills * Interest in college sports, motorsports, super hero fiction and/or pop culture * Thorough knowledge of MS Word, PowerPoint, Excel and Outlook Personal and Leadership Qualifications * Self-Starter, motivated, ability to work independently and with a team * Embraces work with a sense of urgency and

persistence * Takes initiative, is solution oriented and follows through on projects/requests until there is resolution * Sense of humor * Builds positive working relationships with internal colleagues * Professional style of verbal and written communication Education and Experience * Bachelor’s degree or currently working to receive their Bachelor’s degree * 1 or more years working experience supporting a marketing or sports related position

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